LOVOT: the world’s most advanced domestic robot. Furry little creatures with "emotional intelligence,” they were created with one purpose: bring more love into people’s lives.
This campaign was about smashing stereotypes surrounding robots, and shows that the world’s newest and most advanced ai companion is warm, loving and even a little imperfect. Just like people. Here’s the Japan launch campaign…
The launch TVC.
The first batch of the lovably-imperfect creatures sold out within three hours of the TVC airing.
We created social accounts for some of the LOVOTs, where they communicated all their benefits through life-like personalities.
LOVOT “Love Stories.”
A series of online films that communicated the cutting-edge technology, in fun and relatable ways.
Print ads – international versions.